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Hi, I'm Ruth Kudzi

MCC Coaching Psychologist and Founder of Optimus Coach Academy

When you look back it all makes sense:

I'm one of the few people I know who directly uses what I learned in my degree (Psychology & Business) in my day to day role. Both of these have had strong threads through my professional life. From an early age I was always looking at ways to earn some extra money and used to run parties and club nights at school and university as well as having my own tutoring business. I started off my career in recruitment and sales and helped build out our US and European operations before re-training as a Business Education teacher where I spent 4 years working with a range of businesses, schools, colleges and universities on developing partnership projects, entrepreneurship initiatives and career pathways. Even in my role as a senior leader in education I worked on the recruitment and marketing side looking at how we could differentiate and stand out increasing enrolment. I came into the online space in 2016 and established a successful coaching business relatively quickly : three years later I started my own training business and since 2021 both businesses have been making over 7 figures combined in sales. This has come with so many lessons: 

  • Building a running a virtual team including managing redundancies when we needed to change direction 
  • Scaling the processes in the business so we had consistency and were able to deliver quality across all products 
  • Designing marketing campaigns that get results (and looking at the data when they don't)
  • Testing so many different approaches to find the right ones
  • Balancing work and family life so I can show up in both places 

 
Both businesses are sustainably profitable (over time) and continue to get results for the clients : in both cases we have excellent customer feedback and we lead with quality which has meant we have a high % of referrals. 
 
I combine this commercial approach with my background in Psychology, with over 30 years of studying including a MA in Psychology & Education and a PGCERT in Psychology & Coaching as well as over 10,000 coaching hours I'm one of around 2500 Master Certified Coaches globally. I'm a highly skilled coach who uses coaching skills and approaches to support you : my approach is person centred and my goal is to get you results in a way that works for you. 
 

This unique blend means I adapt my style to suit clients : we can be talking managing cash flow one moment and then deeper mindset work the next. 

 


 

On a personal level I love supporting people to step into their potential: as a young child my role was always to maintain relationships and one of my skills is bringing together brilliant groups of people.
 
I've got a young family so it's always about balance : I don't always get it right and you'll know with me that I won't be telling you to do things which don't work for you or judging your choices. I believe work is part of our lives and how much energy and time we have to give is dependent on so many other factors!
 
I love people : my friends are really important to me so seeing them, being in nature, good food, good wine, good company and good music are what light me . Personally, I love to travel and we have long term plans to be based part of the year in Ghana where my husbands family are from.
 
It looks like I now have a picture perfect life : it wasn't always this way. I've struggled with mental health, PTSD and some significant trauma in the past : I don't share everything out of respect for others involved yet you know with me you'll have someone who has a high degree of empathy.

If you're looking for a commercial business mentor with excellent coaching skills and high levels of empathy I'd love to chat.