Interview with a career change mum – Amy Williams, Your Invisible Office

Amy Williams is a talented VA who is expanding her skills into social media management. 

Ruth Kudzi19

Today I interview Amy Williams, who is a VA running Your Invisible Office, she is also my VA and I can't rate her highly enough. 

Amy is a married mum of two living in Hampshire. She set up Your Invisible Office after her second child was born, having left her previous job when she was expecting her. She has over ten years’ experience working in HR, recruitment and administration for both small independently owned companies and for large multi-nationals.

She loves what she do and is committed to constantly improving her skills and expanding the services she can offer my clients. She is currently training with Digital Mums to improve her social media management skills and have big plans for expanding her company in the future; She is passionate about flexible working, work that works and life balance, and hope to be able to help others through her business in the future.

1.     What gave you the idea to start up your business?

I’ve always been career focused and having children didn’t change that for me, but it did change the type of career I wanted and how I wanted to work; like so many parents I wanted to find flexible work that I could manage around my children but that would still utilise the experience and skills I had devoted most of my adult life to developing.

Becoming a Virtual Assistant was the perfect solution for me – I am; by nature, an organiser, I love a list and even better, a spreadsheet. I’m also a social media addict, so when I heard about Digital Mums signing up to train with them was a no-brainer and a decision I am definitely not regretting.

2.     What did you do to prepare to start up your business?

Truth be told, I probably didn’t do enough. Once I had the idea and the business name I just went for it, learning along the way. Mistakes have been made, but to me that’s all part of the experience.

3.     Which aspects of your business did you need help with? Where did you get that help?

Branding and web-design, which is still in the works. My best friends husband is a talented graphic and web designer so he’s been a massive support, designing my logo and he is also going to be doing my website for me. He’s brilliant at what he does and I trust him to be honest with me about my ideas.

There will be other things that I will outsource and seek help on in the future too, accounting being one of them. It’s really important to know your strengths and know when to get outside help.

4.     Describe what your business does and who you target it at / your ideal client

Your Invisible Office provides virtual HR, administration and social media management services to other small business and freelancers, the mission is to help small companies achieve big things. I work across a range of different industries, but the common denominator is that all my clients are parents so they understand the balancing act of working and parenting. I work with some incredibly talented people who, like me, have started their own business so they can do what they love on their own terms, without having to compromise their family life. As businesses grow the effort it takes to run them often increases, eating in to the precious family time people hoped to gain and often leaving people doing ‘admin‘ work that isn’t their strength. That’s where I come in, I want to take away the back-office stuff, the time-consuming stuff and give people back their free time so they can enjoy their own success and focus on what they’re good at.

5.     What is the most rewarding thing about having your own business?

There are so many rewarding aspects to running my own business – I love making my clients lives easier and receiving positive feedback, earning decent money is obviously great, but above all, the most rewarding thing for me is that I’ve had the confidence to even try. I feel really proud of myself for taking a risk and the fact that it’s going well is just icing on the cake.

6.     What has been the biggest challenge?

Time management and learning to switch off. I worked from home a fair amount in my last paid role but running your own business is a different ball game, it can easily become all-consuming because you want to constantly deliver and exceed expectations. I have to be strict with myself and remember the reason I started in the first place, to have a good life balance and be able to spend quality time with my family. Quality time isn’t me keeping one eye on my children and one eye on Instagram or Facebook. I’ve learnt to love airplane mode on my phone and I’ve also started logging out of my business accounts on my phone when I’m taking the day off so I can’t be tempted to take a quick peek to see what’s happening.

7.     If you could go back and give yourself some advice what would it be?

Just to have more confidence in myself and what I have to offer; I held myself back with my own self-doubt for such a long time. Now I know who to go to when I feel that self-doubt creeping back in, I know who to listen to when my own positive voice isn’t strong enough – I am surrounded by friends and family that are willing me to succeed and I feel very fortunate to also be part of a really supportive social media ‘tribe’ of other freelancers that all have each other’s back.

To find Amy online click here:


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