Group Coaching Program




Understand the steps that you need to take (and the order in which to take them)?

Develop your 90 day plan so you can get your first client (s)

Get clarity on your USP and what makes you stand out?

Attract your ideal clients with ease?

Consistently convert leads into clients?

Create programs that deliver value to your clients and create raving fans?

Learn how to create systems and support structures that work for you?

Have a supportive group of other business owners?



If you are a start up or new coach, consultant, trainer or instructor who is looking to build a successful business that works for you. This course is developed to help you get your first clients and grow a model that attracts consistent clients.


A strategy call with Ruth to map out your next 90 days

Weekly modules taught LIVE to help you with your business strategy, mindset and practical activities to build and grow your business

Weekly group coaching calls to help you overcome any obstacles and give you tailored support

A resource bank with over 30 different trainings and resources to help you build your business

A private facebook community with weekly implementation time to focus on getting results

A one day event in London to take you and your business to the next level

Expert training to help you increase your knowledge


Digital marketing training with Mr Christian Kudzi focusing on facebook advertising and messenger bots

Lifetime access to all of the material and any updates

3 months access to "The Hub" Ruth's membership community

TOTAL INVESTMENT 4 x £495 or 1 x £1750 (all prices include VAT)

OR 4 x $520 or $1900 (price correct as of December 2018)


I joined this programme to build on my business and get a clearer idea about which direction I wanted to go.
I have been able to dig deeper about the how best I can serve my clients and also manage my time more effectively. I am working on my website structure and leads with greater clarity and understanding.

I have loved the range of topics covered as they are all important in working together to create a strong business foundation.

Ruth is very down to earth and real and this allows you to open up to the work of being authentic which is crucial in your business development. She is a strong coach and the group calls are very beneficial in getting to core issues and accountability. The weekly modules are also well laid out and structured, making them easy to follow but also challenging, in the right way!

I believe this course has truly helped me run my business more efficiently so that I can serve my clients in the best way possible, so I would recommend this to anyone wanting to establish or build on their small business, as you will get results.

Penelope Blissenden | Healer & Life Coach

I have enjoyed the whole experience immensely, I have learnt so much and I am still trying to put it all together!  I joined Ruth's programme feeling quite nervous as I only had a vision of how I wanted my life to be in a years time and a few ideas of how I could possibly make some money around my family life, I had no idea that it could be an actual tangible business.

Fast forward a few weeks and I have a business model, a business plan, a Facebook page, business email address, business cards, my first 121 coaching clients and meetings scheduled with top Universities to discuss potential collaborations. I am also working on producing an online course to be launched end June.

I have spent years feeling stuck inside my own head and unable to get over myself and procrastinating on chasing my dreams & reaching my true potential.  All the work Ruth did with us around vision, goals, confidence & mindset at the beginning of the course has been literally life-changing for me.

Then there is all of the business knowledge, tips, tools and marketing information that I have learnt, I now know what an opt-in is, how to create one and why it is valuable, strategies for finding & building my audience, how to convert them into paying customers etc. Not to mention the amazing and inspirational group of women that Ruth brought together in this group, the support within the group has been amazing and my accountability buddy Kate has been fab.

Key takeaways for me that I will continue doing;

journaling, amazing way of getting out of my head and writing down my millions of ideas to help get clarity - I will continue to do this.

re-frame the negative thoughts, remember how far I have come, what I have achieved and be kind to myself.

confidence is just an illusion, everyone has nerves, the more you do something the more confident you become - 5,4,3,2,1, JFDI! 

nothing is as hard as you think it is going to be, ask questions, be curious, network and find someone that knows the answer.

Believe in myself!!  I am unique, I am the point of difference, people will come to me for being authentically me and my unique set of skills.

Sarah Atkins | Creative Coach

I joined Ruth's group coaching so that I had the accountability and support I needed to get going with a new business venture. 

It has been really great, Ruth is very attentive and even though you are in a group she gives very one on one attention to any issues or problems you are experiencing. 

I've met some incredibly inspiring people in the group, and the support and encouragement have been amazing.  I wouldn't have the self-belief or tools that I now have to start my business without this experience!

I highly recommend the programme to anyone teetering on the edge of starting like I was, but without the self-belief to take the leap!


Liz Patient | Pilates instructor 

I joined the programme to get a better understanding of launching a new business and making it successful. I have learnt a massive amount of practical things (I now know what a sales funnel is for example!) but what has really made the difference to me, has been the weekly group coaching calls.

Speaking every week has made me accountable and has definitely pushed things forward quicker than if I had been doing this alone. Taking the course has been such a positive experience for me, and I would encourage anyone who is setting up their own business, or who might be in the future, to take it – trust me – you won’t regret it. I have a background in TV production and am currently launching my new business as a TV and Media Coach; helping people navigate the freelance world, progress in their careers, and achieve a work/life balance in industries that are notoriously hard to do so.

Louise Allmark-Kent | Media and TV Coach

I joined Ruth’s programme to learn marketing strategies for attracting new clients, to refine my business model, get clear on what’s holding me back from getting new clients and to understand more about social media and how it can work for my coaching business.

I chose this programme specifically because I had got to know, like and trust Ruth over a period of time and loved her honest, supportive, genuine approach. Not to mention her generosity in sharing what works for her and being happy for you adapt it and make it your own. Ruth has a wealth of knowledge, qualifications, life experience and experts from various fields on tap, that she freely offers to the group.

During the programme, I have finally worked out who my dream client is, have a business model that is true to who I am and how I work; I am far more productive and have set working hours, so procrastinate less. My confidence has increased around technology and I faced my Mailchimp demon and created a landing page, opt-in and email automation! I’ve been thinking about it for longer than I care to mention and recently got on and did it in a couple of weeks. I feel so empowered and ready to break through the next demon - Facebook lives! Knowing I could ask questions in the group if I needed help was reassuring. I have been coaching for many years and now feel like it’s a business and not just something on the side.

It can be lonely being an entrepreneur and connecting with like-minded women in the group has solidified how important it is to be part of a support network and to share ideas, successes, wobbles, challenges and learn from others experiences. The weekly laser coaching calls and workbooks were invaluable and you have lifetime access to them. I loved having so many ‘touch points’ with Ruth and she always replied personally to questions and was very active in the group.

To anyone who is considering the programme I would say, take advantage of the 15min call with Ruth to explore if it’s right for you and if you connect with her and have a desire to start or grow your own business, then just go for it! You will learn SO much, connect with great women and have all the support and accountability you need to move you forward.

Donna Edwards | Life Coach

Having followed Ruth on Facebook for a few months and bought her Passive income course and Confidence course, I was determined to secure a winning place on the EE course by going all out on the Employee to Entrepreneur challenge. And I did get my place on the course!

There’s something about Ruth that really resonates with me. She is down to earth but very professional. She is not all woo, like some other coaches I’ve worked with. Her motto is Mindset + Strategy = Results, which is very much in line with how I like to work. When I started the Employee to Entrepreneur course, I was a Stay At Home Mum with an online support group for women whose partners have Asperger’s Syndrome. I knew I wanted to grow this into a business but didn’t have the confidence or the knowledge of how to do this.

The course modules were very thorough and spending a few weeks at the beginning to do mindset work really helped to lay the foundations for my business. The subsequent weeks’ modules were more content based and again very thorough, and I am going through these workbooks as and when I get to each point in my business.

The main thing I appreciated about the Employee to Entrepreneur course was the weekly group call. Ruth pulls no punches! She comes right out and asks those difficult questions that you need to answer in order to overcome stumbling blocks, and in my case I had quite a few surrounding mindset and confidence.

She also is very good and getting you to commit to taking action each week and holds you accountable. The first couple of weeks I felt bad that I hadn’t followed through with my actions. I was slightly nervous that I’d get told off for not doing the work, but Ruth made it clear, it is all on me; she couldn’t do the work for me. I soon got into the flow and actually looked forward to my weekly “kick up the bum” from Ruth.

My confidence in myself and my abilities as a Life Coach have grown considerably. The turning point came when I was being very tentative about seeking clients, and I just remember Ruth’s words: “Why not?!”. I stepped out of my comfort zone, put myself out there and got 3 Discovery Calls booked that week! Since starting the EE course, I now feel I have a viable business. I’ve launched two online courses, 6 clients for coaching calls and am about to start working for a life coaching qualification. I am definitely no longer an employee but an entrepreneur

Amy Stammers | Mindset & Self-Care Coach

I joined Ruth's group program as part of her 1-1 Signature package. This was already a huge value-add to my fortnightly coaching calls with her.

The program gave me contact to amazing women who are also in a similar situation of starting up their businesses and having their support was invaluable as I sometimes I feel quite isolated, as I am working from home. This community gave me the feeling of having colleagues who I can bounce ideas off and feel less alone with my challenges.

Ruth provided workbooks each week on different topics related to setting up a business and they are very well thought through and thought-provoking. I'll be keeping these as resources for when I need to revisit different aspects of my business. And the weekly calls were an opportunity to run through any challenges with Ruth, and learn from others who were also experiencing similar challenges.

This program is really very valuable for anyone who is starting up a business. It gave me structure and resources related to all aspects of starting up. Ruth over delivers in all areas of this program, and I highly recommend it!

Kelly Campino Bradford | Career Coach

I have been promising myself for years that I would quit the salaried day job and go it alone as a freelancer, but never had the confidence to take the plunge. I came across Ruth's 'Employer to Entrepreneur' programme via a local mums' Facebook group. It took one one-to-one discovery call with Ruth and two group coaching calls for my confidence to go through the roof, so much so that I handed my notice in. Now 9 weeks into the programme and my business is really taking shape, thanks to the practical tools and coaching Ruth has given me, and I'm confident that I'll be able to hit the ground running once I come to the end of my notice period in my current job. My confidence in making this change has also inspired my partner to reevaluate his job and he is about to start a new job down on the Kent coast, so our little family will be moving down there as my new freelance career will allow me to work much more from home. This change is so important to me personally and professionally and I would not be where I now am without Ruth. It is literally life-changing. Thank you Ruth!

Gemma Skyes | Consultant

The Group programme provided me with invaluable tools and techniques to enable me to embark on upscaling my existing consultancy practice. Ruth is unwavering in her support and belief in each individual participant and encourages ongoing self-reflection to challenge any negative mindsets that may hinder success in business. Ruth is warm and down to earth, supportive yet challenging when appropriate and happy to share her own experience and journey. The group network meant that we were able to learn from each other and share our experiences and challenges. The programme has enabled me to be accountable and take tangible steps on the journey to entrepreneurship and for that, I am very grateful - Thank you, Ruth!

Nicola | Consultant

This programme has converted me to coaching. When I first spoke with Ruth I was just starting to set up my business and was rather at sea, not really knowing what I needed to do. I was very sceptical and not at all convinced that coaching would help me. I came at it with an "it can't hurt to have a chat" mindset. So, we had the chat and within minutes I liked and trusted Ruth and was sure she and her programme could help! And I was right. I have gone from a theoretical business to one with clients. Ruth has helped me grow in self-belief and to navigate my way through a variety of blocks. She's asked pertinent - and often challenging - questions, made suggestions about what might help me find my way. I'm really not looking forward to the end of the programme as I have come to rely on Ruth and the lovely, safe and supportive community this programme has created.

Penny Baker | VA

I joined the EE group programme as I was looking for a tribe of women in the same position as myself, starting/growing their businesses plus the motivation to get things moving as at the time I was at the start of my entrepreneur journey. I got all that and more! The group calls have been so useful to help with the specific challenges or questions I was up against each week and I learnt so much from Ruth as well as the other women in my tribe. I have connected with useful suppliers and got great advice, built my confidence, been motivated to keep taking action each week and I am so happy with what I have achieved after 3 months. My business is up and running, I have exceeded my objectives for the number of clients I am working with, I am clear and confident about the strategy for my business over the coming months. Most of all I believe in myself, my business and I’m so excited for the future of it! If you’re debating whether to sign up I would say DO IT! You will not regret the investment because the value you get from the programme is priceless!

Helen Workman | Empowering Women Coaching




Every week you get a live group coaching call with me. In these calls, we will cover the key learnings from the modules and you will have the opportunity to ask any questions and be laser coached by me.

Coaching is transformational and will help move you and your business to the next level.

Can’t make the calls live – no problem! They are recorded and you will be sent the link to listen to them. Previous clients have said the replays give them lots of value.

You can also share specific questions in the private Facebook group.




This is just for the women in the group and it is a chance to ask any questions, celebrate success, create accountability and network. The social support aspect of this program will help you accelerate your success.




Every week you will receive a workbook and video recording to work through at your own pace. These modules have been created alongside industry experts to provide you with everything that you need to get your business up and running.




At the end of the program, you get a one-day training event at a central London location with a celebratory reception. This will help you up-level your business and your mindset and make connections offline.


WEEK 1: Your vision, goals & 90 day plan

WEEK 2: Your mindset, beliefs and confidence

WEEK 3: Your money mindset & understanding your numbers

WEEK 4: Productivity, time management and success

WEEK 5: Your business idea, business plan and business model

WEEK 6: Client attraction: Your ideal client & marketing strategy

WEEK 7: Client attraction: Your brand & website

WEEK 8: Client attraction: How to attract consistent leads to your business - online

WEEK 9: Client attraction: How to attract consistent leads to your business - offline

WEEK 10: Client conversion: How to convert leads into paying clients

WEEK 11: Delivery: Creating programs that deliver value

WEEK 12: Scaling your business & how you want to grow


MODULE 1: Digital marketing and Facebook advertising with Christian Kudzi

MODULE 2: Coaching Skills: Developing your coaching style

MODULE 3: Coaching Skills: Using discovery calls to convert clients





The program starts in February 2019, to sign up to the wait list email




There are a variety of payment plans available, all which incur some interest.




Yes, lots of my clients aren’t coaches – they are consultants, trainers, writers, designers, teachers, instructors and coaches. This program is designed for anyone who is in a service based industry.




Ruth is a qualified coach who has over a decade of experience teaching and mentoring people to start new businesses, she understands what works and what doesn’t. She combines this with a knowledge and passion for Psychology (she has a MA) and the results from working with 100s of women. This program isn’t about teaching you the one way it is about finding your authentic way.




You have lifetime access to the units and calls PLUS you are in the alumni Facebook group for life and can continue to access calls. 




The clients that have shown up every week and done the work have got exceptional results – earning back the value of the course easily.

Ruth Kudzi is a qualified Business & Mindset coach who has a multi-six figure business working as a coach focusing on service-based industries.
She combines her background and knowledge of Psychology, Business, Leadership, Education and Recruitment with a passion for coaching and teaching women to build authentic businesses.

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