What my wedding taught me about my business

Ruth Kudzi2

Your wedding is the happiest day of your life as a newlywed I agree with this statement, however it is also a pretty stressful situation.

Weddings have become big money business, I know that even the word “wedding” bumps up prices and with the price tag comes pressure and dreams.

The lead up to my wedding wasn't ideal. My wedding dress was AWOL (no-one could locate it and it seemed to be in different continents) and the shop I had bought it from were dire at getting back to me. When it did eventually arrive less than 2 weeks before the wedding it was the wrong colour. 

During this time I stayed calm and when I did feel angry or frustrated I went for a run or did some yoga. I realised a key thing – that you need to remain calm and keep communicating if you want to treat your customers right. 

The whole debacle left a bitter taste because communication was only ramped up when I threatened to go  to the press. In my book (and my business book) communication and honesty are key. If there has been a mistake holding your hands up and admitting it is much braver than “ghosting” your customers. 

I am a people pleaser and the next thing I have learnt is don't be. In business and in life. If you are trying to please everyone you end up pleasing no-one. I am not talking about being a b**ch as I do believe in karma but it is about being true to yourself. 

I had to share a few truth bombs but I did so in a diplomatic way, I do the same in business – sometimes things happen that aren't aligned and you do have to have those difficult conversations to move forward. 

The next learning is a key one – delegate. If there are people who are willing to help give them jobs,  I do this in my business as well as for my wedding and it means I have more time to focus on what is really important – my core business and my family. 

Always communicate and respect other peoples time. This is probably my number one take away. All of the issues that happened were due to lack of communication and this was even true on the day. 

I know how easy it is to misunderstand what people mean via email and I make a conscious effort to speak to people on the phone as much as possible as it makes things a million times quicker and more efficient. 

My final piece of leaning is something that I have been practising for the last year. Staying in the moment means that you appreciate what is happening right now. I focused on the people who were there and my husband rather than dwell on those who cancelled on the day (I can't believe this is a thing!).

It is easy to focus on what you don't have and what isn't working but focusing on what you have and are grateful for has a transformative impact on your mindset. 

So my advice for life, or for your wedding – stay calm, focus on what you can control, communicate and stay in the moment. 




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